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1.		Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market from John Wiley & Sons Price: £11.19 Customer Review: This book is exceptionally well researched and written, covering comprehensively the full spectrum of mobile advertising, from the pioneer markets such as Finland and Sweden, to the backwards markets of mobile telecoms such as the USA to the cutting edge markets such as South Korea and Japan, to... more info	Customer Rating: 5.0 / 5.0 Click here for more information

2.		Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology from Butterworth-Heinemann Price: £20.89 Customer Review: Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed... more info	Customer Rating: 4.0 / 5.0 Click here for more information

3.		Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch from WileyBlackwell Price: £35.63 Customer Review: I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile... more info	Customer Rating: 5.0 / 5.0 Click here for more information

4.		Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content from Futuretext Price: £18.99	Click here for more information

5.		The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly from John Wiley & Sons Price: £10.39 Customer Review: If I get one good idea from each book I read, I'm quite happy. This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.more info	Customer Rating: 3.5 / 5.0 Click here for more information

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