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1.		Ogilvy on Advertising from Prion Books Ltd Price: £9.09 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

2.		The Fundamentals of Creative Advertising (Fundamentals) from AVA Publishing SA Price: £14.99 Customer Review: A thundering blast of fresh air billowing through the shingles. Only a blistering array of theoretical ballast could sink this worthy pedantry, done at tip toe and in peek-over-shoulder mold, lest they disturb the shades of angrier academics, those with a distraught pillow to wield or a betrayed... more info	Customer Rating: 5.0 / 5.0 Click here for more information

3.		A Technique for Producing Ideas (McGraw-Hill Advertising Classic) from McGraw-Hill Professional Price: £4.99 Customer Review: A short book like this deserves a short review. This book is less about technique and more about procedure. Young's most important point is that new ideas come about through making connections with other disparate ones. Apart from that the book reads more like an ad man's notebook and is very dated.... more info	Customer Rating: 4.5 / 5.0 Click here for more information

4.		Advertising Concept Book: Think Now, Design Later from Thames & Hudson Ltd Price: £13.97 Customer Review: I'm a junior art director doing the rounds with my book in the North and South of England. I have read many advertising books, and I have to say this one is a breath of fresh air. It is the first one that really addresses the modern issues of advertising. Why this book is brilliant; It is like... more info	Customer Rating: 5.0 / 5.0 Click here for more information

5.		Write to Sell: The Ultimate Guide to Great Copywriting from Cyan Books and Marshall Cavendish Price: £6.69 Customer Review: In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on. I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly.... more info	Customer Rating: 5.0 / 5.0 Click here for more information

6.		Guidelines for Online Success from Taschen GmbH Price: £17.49 Customer Review: Guidelines for Online Success is a book going through different phases of the do's and don't of creating a website. This is not a tutorial on how to create a website but a book filled with tips and examples of websites and also includes top input from the top people from all over the world and is... more info	Customer Rating: 5.0 / 5.0 Click here for more information

7.		This Means This, This Means That: A User's Guide to Semiotics from Laurence King Publishing Price: £11.02	Click here for more information

8.		Creative Advertising: Ideas and Techniques from the World's Best Campaigns from Thames & Hudson Ltd Price: £14.97 Customer Review: Which book to buy on advertising? If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now. If you want to understand the history of advertising, then "Twenty Ads that... more info	Customer Rating: 5.0 / 5.0 Click here for more information

9.		Thinkertoys: A Handbook of Creative-Thinking Techniques from Ten Speed Press Price: £12.99 Customer Review: I feel compelled to put in my 'tuppence' worth about this book but in truth have very little to add to the other reviews. This book is a fantastic resource. It sets out "linear", "intuitive" and other techniques to assist in the generation of fresh ideas for business. It actually makes the... more info	Customer Rating: 5.0 / 5.0 Click here for more information

10.		Basics Design: Layout from AVA Publishing SA Price: £11.49	Click here for more information

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