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1.		Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine Series) from John Wiley & Sons Customer Review: I think the true value of this book is its entertainment, rather than the educational aspect of the book (which is what the title suggests). We know advertising works in many different ways and this book looks at advertising only through the author's personal lense. This is not to say it's a useless... more info	Customer Rating: 4.5 / 5.0 Click here for more information

2.		Creative Advertising: Ideas and Techniques from the World's Best Campaigns from Thames & Hudson Ltd Price: £14.97 Customer Review: Which book to buy on advertising? If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now. If you want to understand the history of advertising, then "Twenty Ads that... more info	Customer Rating: 5.0 / 5.0 Click here for more information

3.		Ogilvy on Advertising from Prion Books Ltd Price: £8.57 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

4.		The Fundamentals of Creative Advertising (Fundamentals) from AVA Publishing SA Price: £14.99 Customer Review: A thundering blast of fresh air billowing through the shingles. Only a blistering array of theoretical ballast could sink this worthy pedantry, done at tip toe and in peek-over-shoulder mold, lest they disturb the shades of angrier academics, those with a distraught pillow to wield or a betrayed... more info	Customer Rating: 5.0 / 5.0 Click here for more information

5.		Guerrilla Advertising: Unconventional Brand Communication from Laurence King Publishing Price: £17.50	Click here for more information

6.		Twenty Ads That Shook the World from Random House USA Inc Price: £8.99 Customer Review: Although it sounded like an interesting book, initially I bought it with low expectations; I generally find that books written about adverts are poorly written and rather shallow. BUT, this book blew me away!! Twitchell is not only brilliant and insightful, but also a fantastic writer (it was only... more info	Customer Rating: 5.0 / 5.0 Click here for more information

7.		Whatever You Think, Think The Opposite from Penguin Books Ltd Price: £4.99 Customer Review: Masquerading as some kind of little oracle on thinking outside of the box, some of the statements in this book are facile and philosophically unsound, even though the author is trying to promote thinking outside the box rather ironically. He actually entraps himself and SOME of his viewers inside... more info	Customer Rating: 3.5 / 5.0 Click here for more information

8.		It's Not How Good You Are, It's How Good You Want To Be from Phaidon Press Ltd Price: £3.47 Customer Review: For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been... more info	Customer Rating: 4.0 / 5.0 Click here for more information

9.		Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace from Thames & Hudson Ltd Price: £22.49 Customer Review: Advertising might be dead, it's never been this kicking as in this book. This is not a book from a guy who likes to read his own writing. It has some text, but luckily all brought down to the bare essentials. Some very interesting theories and hands-on tips about the brightest kid in advertising... more info	Customer Rating: 5.0 / 5.0 Click here for more information

10.		Advertising Now! Print (Midi Series) from Taschen GmbH Price: £17.49	Click here for more information

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