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More Products 7 Simple Strategies to Sell More
of Your Products OnlineArticle by Steve M Nash
Just want to submit your UK shopping site? - Click
here! So, you sell online - congratulations (and
welcome to the 21st century ;-) )! But does your online store sell
enough? Chances are you could do with increasing your sales figures. And this
article discusses 7 simple strategies to help you sell more of your products online.
And those strategies are: - Build Trust In You And Your Website
- Get Listed On Comparison Shopping Sites
-
Sell More Via Affiliate Marketing
- Get More Visitors
Using Pay-Per-Click Search Engines
- Get Your Products
Listed On Froogle
- Use The Power Of Testimonials
- Build A Store That Sells
So, let's consider these
strategies in a little more detail. 1) BUILD TRUST IN YOU AND YOUR WEBSITE
What do I mean by trust? 1.1) Well, you could simply feature
a prominent photograph of your real-world store on the website. (If you can add
photos of the staff, or include information about you that is relevant to the
products you sell, then even better!) 1.2) You could also provide lots
of helpful buying advice, relevant to the products that you sell online.
1.3) You might decide to write a regular online newsletter, to stay in touch with
your site visitors. Trust is important, online; trust will improve your
conversion rate, and you *will* sell more products online. 2) GET LISTED
ON COMPARISON SHOPPING SITES Dealtime, Kelkoo (and Pricerunner) are known
as comparison shopping sites - they allow visitors to compare prices online. Add
your products to their databases, and these popular websites could well deliver
you lots of ready-to-buy customers. Costs to get listed on comparison
shopping sites vary. If your site offers competitively priced products,
then getting listed on a comparison shopping site may well drive serious amounts
of 'ready-to-buy' visitors to your site. (Kelkoo UK boasts of being a top-10 UK
web property!) Resource: * Pricerunner - http://www.pricerunner.co.uk/faqbusiness.html
3) SELL MORE VIA AFFILIATE MARKETING How do you think
Amazon sells so much online? Yes, it builds trust in itself and operates
a highly sales- focussed website, but Amazon also utilises affiliate marketing.
Amazon is not the only online merchant doing this. Affiliate marketing
is now a mainstream sales channel for many online vendors. As such, serious money
can be made as an affiliate, earning commissions on sales or leads generated from
his/her site. And that means that affiliate marketing attracts some of the brightest
and the best, and they may well want to make money by promoting YOUR products.
There are start-up (and running) costs associated with affiliate marketing,
and you will also need to put time and effort into this particular sales channel.
But as long as you 'work the numbers out' properly, a well-operated affiliate
program could really boost your online sales. Affiliate marketing works.
Find out if it can work for you. Example: * Digital Cameras (Amazon
associate site, ahem!) - http://www.best-digital-cameras.co.uk/
4) GET MORE VISITORS USING PAY-PER-CLICK SEARCH ENGINES
Paying per click for visitors to your website - via specific keyword searches
on sites like Espotting, Overture and Google (ads appear at top, and in right-hand
column) - can generate low-cost, targeted visitors to your site. Do watch
your spend however, and make sure that your bids are sensible. Again,
using pay-per-click search engines takes time and a not-inconsiderable amount
of expertise, but a well executed pay-per-click search engine campaign can drive
highly- targeted visitors to your site, and increase your sales. Resource:
* Bid at pay-per-click search engines (Article) - http://www.howipromotemywebsite.com/pay-per-click
5) GET YOUR PRODUCTS LISTED ON GOOGLE PRODUCT SEARCH (formerly FROOGLE)
What is Froogle? Well, to quote what is says on the website: "froo·gle (fru'gal)
noun. Smart shopping through Google." Yes, Google (and now Google UK)
actually lists vendor products on its website, via a Froogle search (now known
as Google Product Search) Your products could appear directly on Google.
And there is no cost, either. Example: * Google Product search for coffee
machines - http://www.google.co.uk/products?q=coffee+machine&sampleq=1 6)
USE THE POWER OF TESTIMONIALS Are your customers happy? How do you know
- they tell you, yes? So do you put these positive comments on your website, and
if not, why not? If you are lucky enough to have happy customers then
tell the world about it, or at least inform site visitors who are considering
purchasing from you. Use the power of testimonials to encourage others to buy
from you. You know using testimonials on your site makes sense, so I'll
say no more! 7) BUILD A STORE THAT SELLS Does your online
store sell? Does it convert visitors into shoppers? Frankly, there
is little point in generating thousands of visitors to your site if your store
does not sell. So, where to begin. Well, you won't go wrong if you do
these things right: - Clear and consistent site navigation
- Good
quality product photos
- Professional site design; good colour scheme
- Few
barriers to purchasing - e.g. easy-to-access delivery costs; no need to register
to use site; as few clicks as possible to make purchase; etc.
I could
go on. Instead, review the examples of stores I consider sell well
(below), and consider learning more in the resources section. Examples: Resources: --
So, there you have it. 7 Strategies to help you sell more online. To repeat:
- Build Trust In You And Your Website
- Get Listed On Comparison
Shopping Sites
- Sell More Via Affiliate Marketing
-
Get More Visitors Using Pay-Per-Click Search Engines
- Get Your
Products Listed On Froogle
- Use The Power Of Testimonials
-
Build A Store That Sells
Just try to implement one method, as
soon as you can. Improve it as much as you can, then try another method and smile
all the way to the bank. :-) © Copyright 2004-2006 Steve M Nash. All Rights
Reserved. Have this article
sent to your email address. Visit my webmaster
articles site! (No mailing lists to subscribe to - just articles!:-)
.) And if you want to learn more, why not.... Read
my free articlesAnd, what's in it for you is that I've distilled
much of this experience (by way of tips, tools and online resources), and reproduced
it in articles,
email
courses, and in my monthly newsletter.
All of these resources are free, obviously! So take your pick. Look
at the resources in the left-hand navigation, or simply sign-up to my very brief
monthly tips-mailings (see below). That's it. Thanks for reading, Steve
M Nash Site Owner, Shop Tour UK
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